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4̀: «Medical MassMedia Monitoring»
4M: «Medical MassMedia Monitoring» - full-text indexing of Ukrainian medical and pharmaceutical newspapers and magazines.
The project has been established in Ukraine since July 1, 2006.
In Armenia, Belarus, Georgia and Kazakhstan – since July 1, 2009.
Reports are available on a monthly or quarterly basis.
Analysis of the advertising information (text and block advertising, corporate advertising) in 4M: «Medical MassMedia Monitoring» allows:
TO DETERMINE:
• level of "advertising pressure" on the target audience
• volume of advertising investment required to achieve a media effect
• effectiveness of advertising campaigns
TO ESTIMATE:
• optimal amount of advertising investment
• media strategies of competitors, priority channels of promotion
• Trends in advertising of specific groups of products
Analysis of non-advertisement information (methodological publications, journalism, announcements, etc.) in 4M: «Medical MassMedia Monitoring» allows:
TO DETERMINE:
• volume of published information on relavant topic, including publication of "opinion" leaders
TO ESTIMATE:
• tone (positive, neutral, negative) of materials published about the drugs or company
MTI: «MediaTrustIndex»
Research of reader preferences of doctors and pharmacists. The project has been established since 2007.
Within the project it is determined the data on trends of reading specialized press, the channels of its receipt, the depth of acquaintance with the publications, the analysis of the thematic preferences of the target audience, the perception of promotional materials and use of information sources, as well estimation of cost, reach and frequency characteristics of each periodical. Conducted in the following specializations: general practitioners, pharmacists, and gastroenterologists.
The results of research allow:
TO DETERMINE:
• Level of reading specialized pharmaceutical and medical media
• Share of coverage, size of reading audience, indicators of affinity, methods and channels of publications
TO ESTIMATE:
• attractiveness of periodicals as a channel marketing communications, and the perception of promotional materials, evaluation of promotional materials, depending on the type, size and placement, key media indicators
Calculation of sampling error
SBC Consulting Company provides a 10-day access to a demonstration of project reports: MTI-GP «Media preferences of general practitioners» and 4M: «Monitoring of specialized medical and pharmaceutical media» for visitors of the site, working in the pharmaceutical industry.
In order to get a login and password, you must send a request to info@sbc.biz.ua
• To choose optimal channels of communication
• To esteem communication effectiveness
• To optimize advertising investment
