"MediaTrustIndex" (MTI)

Research of doctors's preferences in reading as well as pharmacists. The research has been carried out since 2007

Being tracked :

• Specialized mass media readers' tendencies';
  
• Channels of its acquisition;
• Profoundness of familiarity with publications;
• Theme preferences of target audience;
• Response to advertising materials taking into a fact placement, size and colour;
• Employment of different sources of information in the research work;
• Frequency and price analyses of every publication.  

"MediaTrustIndex" (MTI) is carried out for the following specialties:

• physicians;
• pharmacists;
• gastroenterologists;
• pediatricians;
• gynecologists.  

Data obtained as a result of this project, uses a procedure Media Plan

"Medical MassMedia Monitoring" (4M)

Full text indexing of medical and pharmaceutical newspapers and journals has been carried out in Ukraine since 2006 and in Armenia , Georgia and Kazakhstan since 2009.

Monitoring allows estimating all the advertising and noncommercial information published in the specialized mass media.

This project supplies data for Media Audit & Media Search