Media Search. Idea

Procedure : full - text search of information in medical and pharmaceutical specialized mass media .

The search is carried out according to the names of medicines ( INN , trade name), companies, and surnames of the opinion-leaders, information about side effects and other relevant requests

Search base represents itself full - text electronic version of specialized medical and pharmaceutical mass media .

Advantages for users

Users get information about :

•  Promotion activity of competitors:

•  Reference to the company in mass media with the estimation of the attitude expressed in publications;

•  Publications with the references to the side effects of the medicines.

MediaSearch – it's the solution enabling to provide with ultimate volume of information at the earliest possible term.

Importance

Pharmaco Vigilance . There have been considerable changes in the sphere of medicines safety control over the last years. All the medicines including those that have not been registered and certified as well as the ones used for years in the medical practice are under strict supervision of the state pharmaceutical center.

Harmonization of the Ukrainian legislation with the international legislation requires utmost transparency and responsibility in the very issue.

Value of the Media Search in carrying out of Pharmacological vigilance constitutes in opportuneness, accuracy and profound monitoring.

Competitive Intelligence. To be aware of the activity of the competitors and to be able to forecast their further steps is the integral component of any business.

Uniqueness of the project

Media Search – it's a unique solution aiming at monitoring of exclusively medical and pharmaceutical specialized mass media.

The mass media data base includes all the publications represented in the market.