Step 1.
Ini­tial da­ta ga­the­ring (pub­li­ca­tions, bud­get, si­ze of lo­ca­tion etc, in­clu­ding imple­men­ta­tion of de­si­res and pre­feren­ces of a client about the fi­nal ver­sion of a me­dia plan.

Step 2.
Pre­pa­ra­tion and han­ding over of some ver­sions of the media plan to the cli­ent. The cli­ent se­lects one or two va­ri­ants of the most suit­able ver­sions of the me­dia plan. The me­dia plan is re­fined at the cust­omer's re­quest .

Step 3.
De­ter­mi­nation of the fi­nal media plan. Se­lec­tion of the me­dia plan that comp­lete­ly me­ets cus­tomer's re­qui­re­ments and in­te­rests. The fi­nal re­port is gi­ven to the cli­ent on the stage.